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Five Conversations About One Thing - Joe Kelly

An interview with Joe Kelly by Ayun Halliday, Illustrated by Photo of Halliday by DA Photography, appeared in issue Masculinity; published in 2005; filed under Activism; tagged advertising, Ayun Halliday, daughters, fatherhood, Joe Kelly, magazines, media, New Moon, parenting.
Years ago, Joe Kelly noticed a Maidenform ad reading “Inner beauty only goes so far” on the side of a city bus, and was hor­­ri­fied to imagine one of his young daughters as the subject of it. As one of the founders, with wife Nancy Gruver, of New Moon: The Maga­zine for Girls and Their Dreams, an award-winning, youth-edited publication, Kelly was well aware that the relationships between girls and their fathers hold an importance that’s too often dismissed or overlooked.

Ten Things to Hate About Jane

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.

Of Kegels, Kotex, and Kate Moss

A Look at February's Women's Glossies

Allure

Irony of the month: While the Editor’s Letter says, “Shut up and eat,” and bemoans the fact that women are always “self-surveilling” their caloric intake, the mag gives information about: “Aromatrim” products (you smell them and they make you eat less); a new diet pill; “liposhaving” (you can guess what that is).

Sassy Responds

Not to Us, Of Course...
Article by Lisa Jervis, appeared in issue Issue #2; published in 1996; filed under Social commentary; tagged magazines, mainstream, media, media critique, misogyny, sassy, stereotypes, teens.

...
but to other perceptive and right-on readers who are as upset as we are about the changes. And guess what?
The editors are defensive as hell.

Hail Harper's

An Ode
Article by Erin Keating, appeared in issue Issue #2; published in 1996; filed under Social commentary; tagged beauty standards, body image, fashion, fashion models, Harper's, magazines.

My arm fell asleep, I got so engrossed. This issue of Harper’s Bazaar is about as big as a bible—and just as full of prophecy.

I fall in love with the models, their blackened eyes and plaster pigment, all pinched and compressed into vinyl and leather, looking hot hot hot and totally unfazed. They are the visions of me that I will never see.

Bait and Switch Sassy

Article by Lisa Jervis, appeared in issue Premiere; published in 1996; filed under Social commentary; tagged gender roles, magazines, media, misogyny, sassy, sexuality, stereotypes, teens.

Back in March a horrible thing happened. After a few months of checking the newsstands for my beloved Sassy, wondering what the hell was up and why I couldn’t find it anywhere, suddenly there it was—mutilated almost beyond recognition. Peterson Publishing (they also own Guns & Ammo) bought Sassy, replaced the entire staff, and gutted the editorial philosophy—and the new staff is trying to pretend that it’s the same magazine it always was.

Editors' Letter: Premiere

Introduction

This magazine is about speaking up.

I’ve always been a media junkie. Magazines, movies, television—I love them all and tend to consume them voraciously. But indiscriminate media consumption, maybe more than any other binge, can make you sick.

Magazines We Hate

Esquire’s annual “Women We Love” feature gives with one hand and takes away with the other. Hidden behind the premise of honoring them, the article puts women firmly in their place by using the traditional patriarchal tool of male approval—rewarding certain traits in the female while disparaging others.