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Ten Things to Hate About Jane

Article by Andi Zeisler, Lisa Jervis, Rita Hao, appeared in issue Fighting Back; published in 1999; filed under Consumer culture; tagged advertising, body image, fashion, Jane, magazines, publishing, sassy.

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.

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