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  • Article (2)

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  • 2002 (1)

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Kiss Me, I'm a Fashionable Bigot

Cashing In on Misguided Irony
Article by Rachel Fudge, Illustrated by Danforth France, appeared in issue Fake; published in 2004; filed under Social commentary; tagged advertising, pc, politically correct, politically incorrect, race, stereotypes.

Two years ago, the preppy mall staple Abercrombie & Fitch released a line of t-shirts that paired early 1900s–style caricatures of Chinese men (complete with coolie hats, big grins, and slanted eyes) with slogans like “Wong Brothers Laundry Service—Two Wongs Can Make It White” and “Wok-N-Bowl—Let the Good Times Roll—Chinese Food & Bowling.” The clothing chain then professed great surprise when Asian-American activists cried foul; A&F’s pr flack Hampton Carney told the San Francisco Chronicle, “We personally thought Asians would love this t-shirt.... We are truly and deeply sorry we’ve offended people.” As a result of continued protests, the shirts were eventually pulled from stores (and quickly became hot commodities on Ebay).

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The Common Guy

One Seemingly Benign Phrase Makes a Man Out of All of Us
Article by Audrey Bilger, appeared in issue Transformation & Reinvention; published in 2002; filed under Social commentary; tagged Alice Walker, internalized sexism, language, pc, politically correct, visibility, you guys.

Oprah says it. My yoga instructor says it. College students around the country say it. The cast of Friends says it, as do my own friends, over and over again. At least 10 to 20 times a day, I hear someone say “you guys” to refer to groups or pairs that include and in some cases consist entirely of women.

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